A lot has changed with websites over the past decade. If you’re looking for a simple “brochure site” for your business, you’re missing out on the land of digital opportunity. Before you hire an agency to build you a site, you need to know exactly what a website can do for your business. This will ensure that the agency builds you something that actually produces an ROI.

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Let’s start here: Rather than thinking about your website as a simple digital brochure, you should think of it as your business’ online marketing and sales hub.

This isn’t 2007. The question isn’t, “Do you have a website?” The question is, “What kind of website do you have and what’s it doing for your business?”

Modern websites can – and should – contribute significant growth to your business.

Sites that are designed and built properly have the power to attract your ideal customer, educate them, motivate them, and convert them. This happens around the clock, every day of the week, including holidays.

When executed well, a website can directly add six or seven figures to your bottom line. You can go from unknown in a market to sitting atop the leaderboard. And you can do all this in a relatively short amount of time.

That’s not hype – it’s a very real possibility.

Another possibility, though, is that you lose substantial time (months/years), money (tens of thousands of dollars minimum), and market position.

How does this happen? By hiring the wrong agency or person to design and manage your site.

Many businesses have learned this lesson the hard way, investing tens of thousands of dollars into websites that fail to deliver results and that can’t be iterated on, scaled, or managed properly.

The wrong agency might build you a website that looks beautiful on the surface but fails to convert visitors into customers. They might ignore critical factors like copywriting, loading speed, mobile responsiveness, or conversion optimization.

Or, perhaps the site works in the beginning, but starts to cause significant issues as your business grows and scales. When websites aren’t built for scalability and maintainability, they turn into a liability instead of an asset.

Or worse, you might hire an agency that fails to deliver on time, strings your project out for months and months, or disappears altogether. This is an unfortunately common scenario in our industry.

The conclusion is simple: Choosing the right agency is critical and it’s up to you to make the right choice.

There’s no oversight board, no industry licensing, no real certifications, or anything else to ensure you’re hiring the right people. And you probably don’t have a significant amount of experience working or hiring within this industry, so how can you possibly know how to tell a good provider from a disastrous one?

That’s where this guide comes in.

It’s a quick read that will steer you away from disaster and toward the fantastic results you’re hoping to gain from a modern website.

Read it, bookmark it, and use it to make your final choice. Whether you choose us or someone else, our main goal at this point is to make sure you’re capable of making an informed decision that is in your company’s best interest.

Let’s get started…